Paid media that's accountable to revenue.

I run search, social, programmatic, and CTV the way performance marketing should work — wired to an attribution and incrementality layer that proves what the spend actually drove. No last-click theater. 

PAID MEDIA & MEASUREMENT
Request a free consultation
See the work

3.33x

blended ROAS on $1.5M DTC spend ($5M revenue)

$7.07M

B2B pipeline from $120K spend — 688% ROI

$10-18M

annual media budgets owned & optimized

>99%

statistical confidence on incrementality lift study

HOW I WORK

Three ways in

Most clients start with an audit. It's a small, defined piece of work, and it's the easiest way to see how I think before committing to anything bigger.

Audit & Diagnostics

A measurement audit or account teardown. You get a straight read on where the budget is leaking and what to do about it. Useful whether or not we keep working together.

Fractional Lead

I run your paid media and measurement on a part-time basis, owning the strategy and reporting without you having to make a full-time hire. Good fit if you're between a junior buyer and a senior leader.

Full Management

I take the whole thing: planning, buying, optimization, and the measurement behind it. Attribution, forecasting, and reporting tied to the numbers your business actually runs on, like CAC, ROAS, and pipeline.

 
WHO I WORK WITH

Same work, three kinds of clients.

  • DTC & Consumer

    Full-funnel acquisition across Meta, TikTok, Google, and programmatic channels, scaled in a way that doesn't quietly tank your ROAS as the budget grows.

    3.33x ROAS on $1.5M spend · 32.4K purchases · $5M revenue

  • B2B & SaaS

    Campaigns built around what closes, not what fills a form. I optimize to your CRM (HubSpot, Salesforce) so we're chasing pipeline and revenue, not lead count.

    $7.07M pipeline · $1.11M closed-won · 688% ROI · 7.9x ROAS

  • Agencies & PR Firms

    I plug in as the paid media and measurement function you don't have in-house, white-labeled, so you can offer it to your clients without building the team.

    Full-funnel paid, measured against real business outcomes

Request a free consulation 
CAPABILITIES

The channels and the stack behind them.

Media & Channels

Paid search | Google · YouTube · PMax · Shopping

Paid social | Meta · TikTok · LinkedIn · Reddit · Snapchat · Pinterest

Programmatic & video | Display · Native · CTV · Video

Budget allocation & forecasting | full-funnel

Creative testing | iterative

Measurement & Data

Attribution & incrementality | lift testing

CAC / ROAS / LTV modeling | E-commerce · Shopify · TripleWhale

Dashboarding | GA4 · Data Studio · Supermetrics

CRM-connected reporting | HubSpot · Salesforce · Klaviyo

Start with an audit.

A clear, no-strings read on what your media is doing now and what it could be doing. No retainer required.

Request a free consultation