ABOUT
I'm Clare Algozin. I make paid media accountable to revenue.
I've spent the better part of a decade running performance media for brands that needed their marketing to do more than look busy — and proving, with real measurement, that it did. CEA Media Consulting is how I do that work independently now: hands-on, senior, and answerable to the numbers that matter to your business.
The path here
I came up through the agencies that take media seriously. I started in planning at OMD on Nissan and Frito-Lay, then managed global investment at UM Worldwide — $35M across 11 markets for Accenture. At Red Antler I led growth strategy for DTC, travel, and CPG brands, using media-mix modeling to guide where the money went.
Then I built something from scratch: the Paid Media Center of Excellence at Zeno Group, which I grew from a small team into a full practice managing $15–18M a year across a global portfolio. Most recently, as a senior leader heading paid media and performance at 5WPR, a major communications agency in NYC, I ran full-funnel programs across beauty, consumer, fintech-adjacent, and B2B accounts — and built the measurement infrastructure underneath them.
The common thread throughout every client I have touched: I don't separate the buying from the proof. The measurement is the point.
How I think
Most performance marketing stops at what platforms report back to themselves. I don't trust that, and neither should you. My work is built on attribution that connects spend to actual outcomes — CAC, ROAS, pipeline, closed-won revenue — and on incrementality testing that answers the only question that really matters: did the media cause the sale, or just take credit for it?
I work best with brands who are ready to get an honest read on their performance rather than a flattering one. If a channel isn't working, you'll hear it from me early, with the data to back it up. That tends to be why people keep working with me.
When I'm not in a dashboard, I'm in New York, usually training for some obscure sport, or talking someone's ear off about why a brand's ad actually worked. I love what I do. And it shows.
Let's talk.
If you've got media running and you're not sure what it's really doing, that's exactly the conversation I like to have.